Gang Up For Good

2012. A simpler time when fidget spinners were just a pipe dream, and Facebook tabs were all the rage. 

As the award-winning Secret Mean Stinks Campaign evolved, we wanted to give every girl the chance to play a role in ending girl-to-girl bullying. 

We built an interactive Facebook tab for teen girls to find a positive role to play in their group of friends. Girls could test their knowledge about different types of bullying, and purchase a Secret Mean Stinks deodorant. Each purchase provided a donation to Girls on the Run. 

But most importantly, girls could take a personality quiz to find out which role they could play in their group of friends. From the Cheerleader to the Peacekeeper, they could find their place among their friends.