It’s not where the sea takes you, but who it makes you.
After changing taglines 9 times in just 45 years, the Navy had an awareness problem among Gen Z—the audience they must recruit each year. In turn, we developed, “Forged by the Sea,” a new campaign which shows young Americans how a career in the Navy, makes you a stronger version of yourself.
RECRUIT FILMS
2018 Communications Arts Shortlist
2018 Addy Winner
SEA STORY
An ongoing podcast where we interview real Sailors and ask them to tell their stories in their own words. Unscripted and raw, stories have ranged from the a Navy marriage proposal, to a “coming out” story from an LGBTQ Sailor to the story of how one Sailor escaped sex trafficking only to find her purpose in the Navy.
