A documentary series highlighting real stories from real Sailors.
The Navy’s key demographic continues to shun traditional advertising, while simultaneously consuming more content. It became imperative for our message to cease being an interruption and become the entertainment they sought out instead. To break down the barrier of the uniform, we showed how Sailors maintain their individuality while being part of the larger Navy team.
Over 4 years, we interviewed, filmed and released over 26 episodes telling authentic stories that resonated with our audience and the wider American public. Some have even been featured on CNN, ESPN and The History Channel.
+300 million video views |. Gold Winner AdWeek Arc Awards. |. National Addy Nominee + Regional & Local Winner