Forget Kim Kardashian and movie stars—today, YouTubers are the celebs Gen Z actually cares about. As we sought to recruit a new generation of Sailors, we had to consider how Gen Z was interacting with media. And it all started on YouTube. Sailor VS is a YouTube series that pits YouTubers against real Navy Sailors in tests of speed, skill, strength and smarts. For the first time, we took YouTubers into the Navy world so they could experience life as a Sailor for themselves. And, live to stream about it.