There’s a special place in Hell for airplanes.
The cramped seats, the recycled air, sitting complacently with nothing to do except breathe heavily on your neighbor. But the one good thing about flying, it means you’re headed somewhere. Whether it’s for business or for pleasure, you’re heading out for an adventure in a new, exciting place.
In order to capture attention and engage with travelers in the midst of their “vacation” mindset, we placed a media buy on American Airlines tray tables. But we didn’t just want to place a static ad, we wanted to engage potential visitors to Dallas with something fun and interactive—a tray table that connects you with Dallas 30,000 feet in the air.
We partnered with Gogo In-Flight Internet to allow people access to free WiFi if they visited the URL on their tray table. Once they visited our site, they could take an interactive quiz that not only gave them a Dallas traveler personality, but also a unique Dallas itinerary.
