In 2019, the country celebrated mankind’s greatest achievement ever—landing on the moon. And the first person to take those steps onto the surface, was a Sailor. Inspired by our world’s renewed interest in space travel,
Struck with the connection in the middle of the night—we tasked the team to develop an original activation that showed teens how a career in the Navy, could take them to the stars and beyond.
Working with Google Assistant, we built an interactive game where users could play as NASA Mission Control and command the Apollo 11 mission using only their voices. By creating an interactive experience where logic-based decisions allow users to advance and unlock archival audio, we transformed the moon landing into three action-packed missions that tied directly into Navy careers. We showed teens the places a career in the Navy could take them by letting them walk in the footsteps of the sailor who went farther than anyone else.
2020 New York Festivals Silver
2020 D&AD Shortlist
2020 One Show Shortlist