Get Carried Away - Amtrak
Branding, Packaging
Amtrak Brand Campaign
Ridership on Amtrak has been falling for years. With plane travel being more accessible and convenient for most travelers today, the romance of train travel has simply vanished.
But the reality is, on Amtrak, the journey is part of the adventure. Train travel isn’t just about arriving at your destination, but about the moments you spent getting there.
Because on the train, you Get Carried Away.
Digital Video
Out-of-Home
Winner 2019 Effie Awards